It is a sad fact that most first time sellers have one thing in common; they fail in their auctions. Many of them fail time and time again, never understanding what is going wrong with their listing. They do hours of research looking for the perfect item to sell, get the auction set up, and wait for the bidding to begin. Hours go by and no bids are placed. Days go by, and there are still no bids; or there are very low bids. Finally the auction ends, and it turns out to be a total failure; no one bought the item. Considering the huge number of sellers who run eBay auctions, there are specific things you must do before you can expect to sell any item, and specific things you must not do if you are to be successful selling in eBay.
There are a number of reasons why auctions fail. The most common reason is quite logic, this is,the item is not in high demand. This problem can be avoided by doing the necessary research to determine which items sell well, and which items should be avoided if you expect any profit. This research can take a great deal of time, but in the end, you will find that it is time well spent.
Another important reason for eBay failure is related to pricing. No matter what your reserve price is, your opening bid price should never be more than $50 or so, always remember that. This is how you will attract potential bidders to your auction. If you set that opening bid too high, most people won't even click the link to read the description for your item, and they will simply walk away. Another pricing problem is lack of research. Before you set your reserve price, you must determine what the item is really worth, and the price similar items have sold for in past eBay auctions.
Poorly written descriptions are another cause of failed auctions that you must consider. Poor grammar and misspelled words drive people away. Failing to post a picture of the item will also keep people from visiting your auction page. Always use good pictures. Make sure that your description is well written. This is essentially your 'sales copy' and must be taken seriously.
Shipping prices scare people away from auctions if they are too high. Find the lowest shipping prices that you can find, and consider paying for the shipping yourself if it won't cut into your profits too much. Do not charge handling fees.
Offer great 'customer service' for all of your auctions, this is of vital value and always ask your buyers to give you feedback, this will keep your business marching. If the items that you sell are everything that you said they would be, and you offer a great customer service, you can with no doubt expect wonderful feedback from your buyers and this feedback will help a great deal in your future auctions.
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