Why should you consider adding your seller's voice to your auctions? There is a reason the big buzz about auction selling is adding audio to auction listings. Increasing bids and profits would motivate most ebay sellers to give auction audio a spin around the block.
What is the added bonus to using an auction audio service? A large percentage of your buyers are sellers. Your competitors want to know what you are doing as much as you want to know what they are doing. They will take note of your audio and increased bidders, click on the audio link and sign up to put it on their auctions, as well. Voila! You have just made a second tier sale.
According to Sellathon CEO Wayne Yeager, the amount of time an auction visitor spends looking at an auction page is a real eye opener. "We now know that the average time spent looking is 26 seconds, but more important, about half of all auction visitors - 48% to be exact - spend 10 seconds or less looking at your auction."
Visit one of your ebay auction listings and assess how much a person can read in 10 seconds. Adding your voice to the auction can increase the amount of time spent by your auction visitors. Selling on ebay is competitive and you want to beat your competitors to the punch and get the bidders.
Adding your seller's voice to your auctions is as easy as picking up a phone and recording your message. What would you like to tell your ebay shoppers? As an ebay buyer, what matters to you when looking at an ebay auction listing? What do you want to know about the auction seller?
An audio message about your customer service is very effective. Amanda Jane's Attic uses a customer service approach and about us script for some of her auctions.
"Hi, welcome to Amanda Jane's Attic.
We are a home grown company offering ……antique reproductions……….
We offer great prices and friendly customer service.
If there is an item you are looking for you have not yet found in our store, send me an email and I will see if I can find it for you.
It is our goal to make our clients feel as comfortable ……………………………
There is no question too small to ask………………………………………….."
Do you ship daily? Do you package securely? Do you welcome emails with questions? Do you ship internationally? Do you have payment expectations you want your buyers to know up front? What would you like your auction visitors to hear about you? Use your seller's voice to direct ebay buyers to read certain parts of your ebay auction. Audio is the very best way to add emotion to the sale. Excitement sells.
Buyers need to hear YOUR voice! They want to connect with you.
In a world of horrible customer service, tell your ebay auction shoppers how wonderful your customer service is.
Jane B. Clark trains people in buying and selling on ebay. She also advises car dealers on ebay Motors listing and marketing techniques. You can visit Jane at http://www.addauctionaudio.com or email Jane at jane@addauctionaudio.com.
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